CAMPAIGN / THIS IS OUR HOUSE
To celebrate the 30-year anniversary of the classic dance track ‘My House’ (featuring the iconic Chuck Roberts vocal) we connected Absolut Vodka with 17 nightlife icons, for a brand activation around one of the biggest global dance music events: Amsterdam Dance Event.
Each icon contributed to a campaign film that reinterpreted the song and its classic lyrics, ‘you may be black, you may be white, you may be Jew or Gentile, it don’t make a difference in my house.’ This was all in support of the campaign’s message: ‘on the dancefloor, everyone is equal.’
Brief: raise awareness for Absolut’s partnership with Amsterdam Dance Event
Responsible for: copy concept and campaign assets (EN)
Delivered:
– campaign film
– social content
– tagline
– digital OOH
– press release
– media partnership content
Awarded:
– Eurobest award
– Pernod Ricard award
CAMPAIGN / MUSIC SOUNDS BETTER WITH YOU
To promote the inclusivity of the Tomorrowland festival (BE), we focussed on categories of festivalgoers and let them mingle as one cohesive Tomorrowland crowd. The friend that can’t stop bouncing, the one that’s made new friends before you’ve even put up your tent and the one who’s always the first to start a sit-down. An awareness campaign and copy-led social campaign that united all these categories with the heartfelt compliment: music sounds better with you.
Responsible for: copy concept and content (EN)
Delivered:
– campaign film
– social content
– OOH
Brief: raise awareness for Absolut’s partnership with Tomorrowland
