For the launch of the first Dutch craft ice tea, the HI-FIVE team (by Yaya Kombucha) were looking for a tone that exudes their positive and planet-friendly attitude. Taking the ‘high five’ as a starting point, I crafted the brand’s core communication and a range of marketing assets, with the brand promise ‘feel and do good with every sip’ in English and Dutch.
BRIEF
Craft TOV and core brand copy (EN + NL)
DELIVERED
– brand manifesto
– packaging copy
– social copy
– web copy
