Challenge: change consumer perceptions around household name Perla coffee. Guiding Ahold in the transition of Perla into a venture brand with a premium experience, we introduced Dutch audiences to Perla’s Wereld Aan Smaak (world of taste). This involved year-round marketing and advertising, including a television commercial and an online video series in which cultural tastemakers performed their personal tribute to coffee.
Brief:
reposition Perla as a premium coffee brand
Responsible for:
co-concepting and all copy assets
(NL)
DELIVERED
– TVC (and online pre-rolls)
– radio commercials
– brandbook
– campaign manifesto
– two online video series
– website
– social content
– POS material
– print magazine
– digital banners
– Allerhande ads and articles
– press release
– Christmas brochure
