With the introduction of the Google Chromebook and Google Home to the Dutch market, I’ve localised TVC campaigns and various marketing assets for the brand. I have worked in close collaboration with their transcreation agency (LA/US), advertising agency (NY/US), Google US and Google NL. Crafting copy that was culturally relevant and sounded tonally local to Dutch audiences – while staying true to the original creative concept.
DELIVERED
Campaign ‘I’m Dying’
– campaign film
– social ads
– VO selection
– how-to videos
DELIVERED
Campaign ‘Switching Time’
– campaign film
– social ads
– VO selection and direction