Every designer is familiar with the inevitable words of criticism from friends and family alike. About their profession, their work, their progress.
‘That’s is not a real job’
‘How will you ever make money?’
‘I could have done that myself’
As a little nod to those designers who put effort and money into their work until their designs are perfect, we created a campaign that turned those quotes upside down. To underline that true drive is unstoppable.
BRIEF: raise awareness for the bank’s partnership with Dutch Design Week
Responsible for: copy concept (NL)
DELIVERED:
– copy concept
– tagline