CAMPAIGN / MAN & MACHINE AS ONE
We offered Beardyman, one of the world’s most innovative beatboxers and producers, the artistic challenge to create a track using only the sounds of a Mazda MX-5.
Live, and in one single take, Beardyman built a revolutionary soundscape with individual sounds from the vehicle. This project elevated the brand’s vision to let man and machine become one.
BRIEF: create a millennial campaign around the brand philosophy ‘drive together’
Responsible for: copy (NL)
DELIVERED:
– direct mailings
– social media content
– campaign website
– digital ads
– press release
CAMPAIGN / SHOWMAKERS
BRIEF: create a millennial campaign around the brand philosophy ‘drive together’
Responsible for: creative concept and copy (NL)
DELIVERED:
– video series
– direct mailings
– social media content
– campaign website
– digital ads
– media partnership content
– press release
