How does one convey the quintessentially British character of Cawston Press fizz drinks to a Dutch audience? Proud of their heritage, the brand communicates with a nod to British nostalgia. A localisation campaign, with storytelling that speaks to a Dutch frame of reference whilst maintaining the brand’s British roots.
Brief: transcreate for Dutch market
Responsible for: NL copy
Delivered:
– web copy
– marketing assets
