Fast-growing Dutch tech accessories brand Trust International needed a writing hand to support their marketing team in meeting ambitious global growth targets. As their interim copywriter I helped shape the brand’s TOV and improve brand recognisability and consistency across all media and platforms – and make technical specs come to life for consumers. Brands: Trust, Trust Mobile, Trust Office, Trust Gaming.
Role: interim copywriter (EN and NL)
DELIVERED:
– strategic brand copy (positioning, brand book, boilerplate)
– copy guide and glossary
– copy tone direction in 5 core languages
– web copy
– product copy
– OOH
– social copy
– eCRM
– brochures
– press releases
– green mission statement
– POS materials
– partner copy (Amazon, Coolblue, Bol.com)
